The winning product, Pure Source Collagen Gummies, exemplifies Beauty Kitchen’s ethos of combining efficacy with sustainability. The algae used in this formulation is not sourced from the sea, which would affect the balance of the food chain, but from sustainable algae farming practices which are carbon positive, absorbing carbon dioxide and producing oxygen and energy in the process.

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Microalgae is recognised as an effective natural ingredient to boost collagen production. Microalgae are single-celled organisms that thrive in both fresh and saltwater environments. They are rich in vitamins, minerals, and antioxidants, making them an excellent source of nutrients for the skin.

The pioneering brand says the award us a testament to its dedication to creating high-quality, sustainable beauty products that resonate with modern consumers.

Beauty Kitchen co-founder, Chidley,said: “We’re thrilled that Pure Source Collagen Gummies has won the Best New Supplement Award at the Pure Beauty Awards 2024. Our revolutionary microalgae skincare delivers amazing  skin benefits and when combined with our incredible returnable packaging, it’s a no brainer for efficacy and sustainability.”