We’re sharing a little bit of a visual indicator so you can be aware of how much needs to be written – whether you’re writing a search engine optimized article, or you’re writing a paper for school. This is single spaced in Microsoft Word, but it would likely by similar in Google docs if that’s your text editor of choice.

Whether we’re talking 700 words, 1800 words, 2500 words or what have you – a long article or paper is not easy to just knock out in one go unless you’re very accustomed to writing in sprees. Use a couple key tactics to get up to these long lengths:

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Yes, 1,800 words to 2,500 words are a lot of words, and not every article requires this kind of intensity (for instance, this is a resource post with much fewer that 1,800 words. However, if you’re trying to prove a contentious point or provide the “definitive” resource on a particular subject – all of that verbiage really does allow a lot of opportunities to support your key thought.

Because we do Search Engine Optimization – we often have to talk about the differences between short and long-form content. 700 words have been an average blog post for a while, and 1,800 – 2,500 words has become the new number to strive for to keep people on the page longer and increase your search engine ranking. So what does 700 words look like? What do 2,500 words look like?

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