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The Brazilian IVD market – Opportunities and Challenges In Brazil, there are more than 25,000 service units linked to the Clinical Laboratory market, and they are growing. In 2022, according to data from ABRAMED (Brazilian Association of Diagnostic Medicine), this market had gross revenue of US$ 7,5 billion, carrying out a total of 2.2 billion laboratory tests. Around 50% were carried out by the Unified Health System (Public Healthcare) and the other half by private laboratories, an increase of 10.2% compared to 2021 (2022 numbers). This growth towards the interior of the country is directly associated with the number of beneficiaries of health care plans and the provision of health care services for the population. To these numbers, we must add the almost 6,500 hospitals that necessarily have laboratories. The diagnostics sector is highly regulated and is subject to changes in legislation, one example was the publication of ANVISA’s RDC No. 786/2023, which came into force in August 2023. Furthermore, there is a new market that has opened: according to a survey carried out by SEBRAE (Support Service for Micro and Small Businesses), based on data from the Federal Revenue Service, there are currently 122 thousand pharmacies in the country. Of this universe, 84% are micro and small companies, with more than four thousand of them opening their doors in the first half of this year. This number is higher than the number of companies opened in the same period in 2019, when 4,094 units were opened. Therefore, we have a market of more than 150,000 sales locations, where the possibilities for good deals are huge. Since 2023, these more than 122,000 new potential customers have been authorized to carry out laboratory tests using rapid tests (POCT) So, what prevents companies from all over the world from entering this huge market? Brazil is a country with many peculiarities, and it is very important that these manufacturers know them. Difficulties range from logistical challenges (Brazil uses road transport almost exclusively), complex tax issues (each state has specific tax legislation), legal issues (many rules are changed during the game, often leading to legal uncertainty) and reaching the way in which businesspeople reason and approach their businesses. This is the biggest challenge for companies from outside the country: how to understand this country of continental dimensions. I have seen many foreign companies trying to establish themselves here in Brazil and opting for the most wrong choices possible. Opening and exploring this market is not for amateurs. The risks are many and the possibilities of failure are enormous, therefore, these multinational companies, if they really want to grab a piece of this cake called Brazil, must count on the help of local experts and, above all, not believe in adventurers. Here's my tip. #IVD #POCT #Laboratory #Hospitals #Brazilian #Healthcare Market

Let's delve into the fascinating world of the Brazilian medical market. With its impressive $13 billion size, Brazil ranks among the top 10 largest medical markets globally. The sheer scale is truly enormous! Approximately half of this market value is dedicated to domestic consumption, including the thriving pharmaceutical industry, which accounts for $25 billion. 👥 Brazil's population of 200 million, coupled with its growing GDP, creates a dynamic landscape that sets it apart from other markets. Tailor your strategies to meet the evolving demands of this vast and diverse landscape. Collaborate with local and international partners, leverage the growing middle-class segment, and position your products for success. So, what are the key characteristics that make the Brazilian medical market unique? 👇 #healthcarebrazil #medicalmarket #globalsalesmentor #internationalsales

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iRen-MEDICAL Celebrates Patent Grant in Brazil for Innovative DIALYSIS SYSTEM PUMP WITH DISINFECTING CONNECTOR iRen-MEDICAL is thrilled to announce the grant of a new patent in Brazil for its cutting-edge DIALYSIS SYSTEM PUMP WITH DISINFECTING CONNECTOR. This achievement marks a significant milestone as part of our growing IP portfolio, now reaching its 10th granted patent. The inventors behind this groundbreaking technology, including Hezkiah Tsoory, Aviv Antebi, and Aviram Zailer, have demonstrated exceptional innovation, contributing to our mission of advancing medical solutions for people with ESRD requiring dialysis. This patent reinforces our commitment to improving patient care in the Brazilian market. Brazil is a significant market for dialysis treatments, with close to 150,000 patients under treatment, making it the fourth largest in the world. The country faces a high incidence of dialysis patients due to factors such as increased life expectancy, diabetes, and hypertension. iRen-MEDICAL is committed to revolutionizing dialysis by developing innovative and effective medical solutions that enhance the quality of life for people on dialysis worldwide. For more information about iRen-MEDICAL and our innovative Digital Dialysis Clinic solutions, please visit www.iren-medical.com Email: info@iren-medical.com Caroll H. Neubauer Hezkiah Tsoory Steve Rhodes Barak Singer Ron Lefeber Haim Brosh Shai Scharf Hagai Cohen Gideon Bregman #dialysis #homedialysis #PeritonealDialysis #ValuebasedCare #Digitalhealth #Telemedicine

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👓 Discover better vision with PRESBYOND from ZEISS! Curious about presbyopia solutions? Check out this insightful podcast in English from the Brazil team featuring Dr. Dan Reinstein. Learn how PRESBYOND is changing lives with clear vision at all distances. #PRESBYOND #ZEISS #VisionCorrection #Podcast

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Dr. Almeida explains masterfully his trajectory migrating from DaVinci to Versius. Having performed a large number of procedures in both platforms Dr. Almeida will bring a fresh perspective on the two major robotic platforms on the specialty. It should be be a very interesting and educational session. #roboticsurgery #surgicalrobotics #surgery #urology #versius #prostatectomy

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“Jefferson é um profissional muito objetivo e focado. Gerente com excelente capacidade de liderança. Teve participação importante no meu desenvolvimento profissional.”

Elevate your surgical skills at the upcoming Live Zygomatic Training in São Paulo! 📈🚀 Join us from October 7-11 for an exclusive opportunity to perform surgeries on actual patients under the guidance of renowned experts in the field. What can you expect during the ZAGA Live training? Hear about it from one of our participants, Dr. Veselin Shumantov: "I am extremely satisfied with my training in São Paulo. The course was well organized. It included theory, demo surgery, hands-on with the planned patients' 3D prototypes, and the actual surgeries with over-the-shoulder guidance. Dr. JAN PETER ILG and Dr. Andre Sakima Serrano's professionalism, intelligence, and ethics, along with their desire to share knowledge and expertise accumulated over the years as they co-developed the extra-sinus zygoma approach, left me with a feeling of satisfaction and confidence as I plan my upcoming zygomatic implant cases. São Paulo is beautiful and safe. I highly recommend this training." 👉 Learn more about the upcoming training with our certified ZAGA experts from Sao Paulo, Dr. Jan Peter, and Dr. Andre Sakima, over here: https://bit.ly/3K2yfU8 #zygomaticlivetraining #zygomaticimplants #zagacenters #dentalimplants #implantdentistry #zagacentersaopaulo #dentalimplants #dentalimplantstraining

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Exciting News Alert: Vision Pro Redefines Surgery! Embark on a journey into the future of surgery with Vision Pro, as shared by a distinguished Brazilian surgeon. Our latest article on Mac o'Clock explores how Vision Pro is revolutionizing surgical practices, offering invaluable insights and perspectives straight from the operating room. Discover how Vision Pro empowers surgeons with unparalleled precision and real-time data visualization, transforming complex procedures into seamless experiences. Gain unique perspectives on the transformative impact of this cutting-edge technology on patient outcomes and surgical workflows. Join the conversation on LinkedIn and explore the innovative strides being made in modern healthcare. Don't miss out on this opportunity to stay ahead of the curve and learn how Vision Pro is shaping the future of surgery. Read the full article here: How Vision Pro Is Revolutionizing Surgery: Insights from a Brazilian Surgeon https://lnkd.in/dSzQKvBm Join us in embracing the future of surgery with Vision Pro! #HealthcareInnovation #SurgicalTechnology #VisionPro #MacOClock

“Jefferson é um profissional diferenciado que consegue manter o equilíbrio na Gestão de Pessoas e Business. Foco em resultado, resiliência e adaptabilidade são grandes marcas deste profissional. Tem uma visão estratégica de longo prazo e consegue um engajamento em Time que transforma o ambiente. De fato, fui presenteado em tê-lo como meu gestor além de hoje, encontrar na experiência e amizade desenvolvida, um mentor que só acrescenta em meu desenvolvimento.”

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Together with our long-term partner, Hospital Albert Einstein Mindray explored the theme of "Technology for Equity" with a full-house of healthcare professions at the IHI forum in Sao Paulo, Brazil. Here are the highlights of our discussions on the contemporary definition of healthcare equity, and how new technologies, such as #bigdata , #telemedicine , and advanced ultrasound, promote better accessibility and quality of healthcare service. #HealthcareEquity #IHI2024 https://ow.ly/rM8o50TlGvS

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As the 6th largest population and 9th largest economy in the world, Brazil presents a massive opportunity for American manufacturers looking to expand globally. However, navigating the Brazilian business landscape requires careful consideration of both the advantages and challenges. Key Advantages: 🔥Large and Growing Consumer Base: With over 215 million people, Brazil offers American manufacturers access to a vast potential market. 🔥 Diversified Economy: Brazil's economy spans industries like oil, agriculture, aerospace, and manufacturing, creating diverse opportunities. 🔥 Positive Brand Perception: Brazilian consumers generally view American brands favorably, giving U.S. manufacturers a competitive edge. 🔥 Trade Agreements: As part of MERCOSUR, Brazil provides duty-free access to 10 other Latin American markets, expanding the regional reach. 🔥 Robust Infrastructure: Brazil's well-developed transportation networks can facilitate the movement of goods domestically and for export. Navigating the Challenges: 👉 High Tariffs and Taxes: Without a free trade deal, Brazil imposes steep import duties that can double product costs, making it hard to compete on price. 👉 Complex Regulations: Brazil's regulatory environment has unique standards and requirements that American manufacturers must navigate and adapt to. 👉 Navigating the Tax System: Brazil's multi-layered federal, state, and local tax system can be bureaucratic and difficult to manage. 👉 Importance of Local Partnerships: To succeed, American manufacturers should consider partnering with Brazilian companies that can provide expertise in areas like customs, distribution, and sales. 👉 Cultural Differences: From communication styles to decision-making processes, there are significant cultural gaps between the U.S. and Brazil that require adaptation. To capitalize on Brazil's vast potential, American manufacturers must be prepared to invest time and resources into understanding the market, building local relationships, and adapting their products and operations. With the right strategy and support, the rewards can be substantial. #globalsalesmentor #brazil #internationalsales #sales #FIME2024

🚀 As a leading distributor of Mindray in Myanmar, Concordia Myanmar is proud to support innovative healthcare solutions that are transforming the industry. 🏥Together with long-term partner Hospital Albert Einstein, Mindray continues to explore the theme of "Technology for Equity" by leveraging cutting-edge advancements like #bigdata, #telemedicine, and advanced ultrasound to improve accessibility and healthcare quality worldwide. Check out this video highlighting key discussions from the recent IHI Forum. 🎥👇Let’s continue driving innovation for better healthcare in Myanmar and beyond! 💡🌍 #ConcordiaMyanmar #Mindray #HealthcareInnovation #MedicalTechnology #HealthcareEquity #IHIForum

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Cheers to an inspiring time at AAO Annual Session 2024 together with Dr. Daniel Neves and Dr. Mark Lowe. From the informative sessions, we learned how to identify case types, address case complexities and understand the predictability of different tooth movements, and how to be more precise in aligner treatment. Check out what they have to say! #AAO2024 #ClearCorrect #PartnersInExcellence #ClearAlignerPractice #Aligners #OrthodonticSolutions

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A fantastic illustration of the 'Art of the possible', an in-lab integration to Philips Image-Guided Therapies solution for a more immersive simulation. If you are getting a new Philips solution, maybe have a recently installed one, and you're looking to LEVEL-UP your training and want to find out more, GET IN TOUCH! *Hit the link in the post below to view the integration in action simulating a complex Neurovascular procedure.

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Exciting times at the São Paulo Urology Congress! ⚡ Last week, we had the privilege of attending one of the most important urology events in Latin America, the São Paulo #Urology Congress. During a dynamic discussion on laser technologies, an insightful survey was conducted among the doctors attending the plenary session. The question was: "Which laser technology would you choose, regardless of cost?" The options were: #Holmium, #TFL, #FTL, and #Dornier #Thulio. The results were clear—with 38.4% 📢 of the votes, the Pulsed YAG #Thulium laser emerged as the experts' preferred choice. It was an incredible opportunity to gauge the perspectives of leaders in the field and exchange knowledge on the latest innovations. Looking forward to the continued evolution of #urological care! #CPU2024

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Contact our Team to discover #unique solution that helps the #radiologist for #fast and #precise #diagnostics. Make #detection #earlier for #saving #lives 🫁🩻 Optimise your #workllow with automatic tasks and dedicate your time to the most important thing : The #Patient Contact us ➡️ sales@medecom.fr #AI #radiology #mammography #Multimodality #diagnosticworkstation

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In a revealing conversation with my friend and host Junior Silva we discussed into leadership, entrepreneurship, well-being, and maintaining a healthy work-life balance. Don't miss the insights and stories shared in this interview! 👀 Watch now by clicking the link directly here: https://lnkd.in/dXrewxqp #Leadership #Entrepreneurship #WellBeing #WorkLifeBalance

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PFP specialist jotun · Experience: Jotun West Europe · Education: Norham high school · Location: Newcastle Upon Tyne · 228 connections on LinkedIn.

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