Canon always keeps the last two generations of XXXDs current in the lineup, and in order to offer a cheaper model, creates the XXXXD, which is mostly based on the third generation back, but with a few updates to bring it in line with the current models, while leveraging as much of the older tech as possible.

The vast majority of the DSLR market in terms of units sold over the past decade or so has been the entry level DSLR market. Even in terms of gross revenue there are enough units of $400-800 entry level DSLRs sold to swamp the gross revenue generated by the $6,000-$7,000 flagship models from the same manufacturers. Manufacturers, including Canon, have used a couple of strategies to try and maximize their share of the entry level/lower priced segment of the market:

The standard delivery charge is £5.95 for orders under £50 (excluding VAT) or free on orders over £50 (excluding VAT) UK mainland only, excluding Scottish Highlands.

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All items being returned by The Customer must be in their original condition and packaging within 30 days of receiving the goods. If these conditions are met, firstaid.co.uk will issue a full refund for the goods, or exchange items where required.

Firstaid.co.uk opening hours are between 8.30am and 5.00pm Monday to Friday, and our sales team will be happy to deal with any queries you might have during these times.

The first XXXXD model, the 1000D, was concurrent with the 450D, but was essentially a 350D with a newer sensor/processor. For example, the 350D had a 7-point AF system. The 400D and 450D had a 9-point AF system. But the 1000D inherited the 350D's 7-point AF system. It was just updated to the 400D's 10MP sensor and the Digic III processor.

All goods quoted for delivery shall be delivered to the address instructed by the Customer. We would always endeavour to send items together, however based on stock availability, items may sometimes be sent in separate packages to ensure delivery is as quick as possible. The cost of goods delivered will be charged to the Customer as defined on the web site. Although guidelines have been provided, specific times and dates for delivery cannot be guaranteed. The Company shall not be liable for any loss whatsoever caused by non-delivery or delay in delivery. firstaid.co.uk require a 14 working days waiting period before being able to trace, replace or refund lost items.

In the first instance, please email us at sales@firstaid.co.uk detailing your reason for the return. Our Customer Services team will then generate a returns number for you to add to all parcels to be returned. This ensures any returns are dealt with as efficiently as possible. Where possible, please send items back to us using the packaging provided with your order and ensure this is taped securely. Unless we agree to arrange collection directly, please send your returns via first class recorded delivery to:

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Faster product replacement cycles. Entry level models tend to be replaced with a much shorter product cycle than higher level models. The changes between one model and the next are usually fairly incremental but it allows manufacturers to have a new "latest new model" more often. The higher end the model, the longer it takes the two biggest players, Canon and Nikon, to replace those models. For most of the last decade the Rebels tended to be replaced every 12-18 months. Canon started out replacing their mid-grade enthusiast and prosumer DSLR cameras at about the same pace, but slowed to more leisurely product cycles in the mid-range models at around 2009. The top end pro models typically have even longer product cycles.

Firstaid.co.uk use various delivery methods, dependent upon the weight of the parcel. These methods include Royal Mail and Courier delivery services. Standard delivery usually takes 2-3 working days from date of posting, but may take longer if circumstances beyond our control disrupt postal services. Firstaid.co.uk cannot process claims for loss of goods until 14 working days (3 weeks) have passed. If the standard tracked (no signature) or recorded service has been used and the item is stated as delivered we may not be able to replace goods unless a full investigation shows the items have been stolen in transit or on delivery, a crime number may be required.

In the timeline you mentioned, it's color-coded for processor generation. Look again, and you can see the trickle-down effect.

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Currently, Canon sells both the 700D and 750D/760D new, as well as the 1300D. But the 1300D has 18MP, like the 700D (not 24MP like the 750D/760D), and is on the old Digic4 processor, like the 600D (700D is on Digic 5, and 750D/760D are Digic 6).

When we receive a returned item, our returns department will first ensure that it meets the conditions set out in our returns policy. Once this is checked we will process your request as stated on the returns form you filled in when sending back your item. Exchanges will be processed and dispatched immediately, unless there are any unforeseen problems with your returned item, which may include the goods, the return information provided or if the items you require are out of stock.

firstaid.co.uk will only refund the delivery charge if the return is as a result of our error, or as a result of a genuine fault with an item but instructions in these instances should be sought from the sales office first. In the case of faulty goods, faults can only be determined upon return of your item and at the discretion of firstaid.co.uk. firstaid.co.uk are not be responsible for the loss of your items when returning them to us, however we do request that you return items via 1st class recorded post, to help you to track and trace the whereabouts of your parcel and cover yourself for any loss should it occur.

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More options. Canon has three entry level lines currently: The xx0D series that began with the 300D in 2003 and is currently topped by the 760D, the newer x00D series that began with the compact and lightweight 100D in 2013, and the XX00D series. They also now have a two-tiered mirrorless set in the Mx and the Mx0 series. Nikon has both a D3xx0 and D5xx0 entry level series that roughly correspond to Canon's xx0D and xx00D series. Sony also uses this strategy with different models that offer some of the same basic capability as their other models with more or fewer features as well as more models optimized for different tasks.

Inkista's answer covers the trickle-down practice very well, so we won't duplicate that here. But there is an additional consideration to consider as to why Canon and others do it.

Refunds will be completed as soon as possible, and these usually clear within 7 days of us receiving your returned goods. Refunds are also issued according to the way you originally purchased your items and only processed after we receive your goods and the relevant checks have been made. Therefore a guaranteed time scale for refunds or exchanges cannot be specified.

Returns Department Safety First Aid Group Limited Avenue One Letchworth Garden City Hertfordshire SG6 2WW When will I receive my Refund or Exchange? When we receive a returned item, our returns department will first ensure that it meets the conditions set out in our returns policy. Once this is checked we will process your request as stated on the returns form you filled in when sending back your item. Exchanges will be processed and dispatched immediately, unless there are any unforeseen problems with your returned item, which may include the goods, the return information provided or if the items you require are out of stock. Refunds will be completed as soon as possible, and these usually clear within 7 days of us receiving your returned goods. Refunds are also issued according to the way you originally purchased your items and only processed after we receive your goods and the relevant checks have been made. Therefore a guaranteed time scale for refunds or exchanges cannot be specified.