Thanks to its mechanism of action, which promotes the absorption and retention of water within epidermal cells, magnesium PCA is an essential ally in the fight against skin dehydration. This provides skin with an immediate sensation of comfort and a visibly smoother, more supple appearance. Magnesium PCA's ability to promote cell regeneration makes it an essential ingredient in the prevention of premature ageing and in the fight against free radicals, a protector against environmental aggression.

1. An advisory group of partners 2. An assembly of Civil Society organisations who we will work with to better understand the views of citizens, so we can support them to make their own policy submissions. 3. A wider set of peer organisations for whom we will prepare briefings and messaging, as well as data and research input from VLV.

Most of us take for granted our TV and radio services in the UK which are admired across much of the rest of the world. But broadcasting as we know it is under threat. Its funding has been declining for a decade and we are likely to lose something precious unless we fight to keep it. VLV believes every citizen should benefit from the huge potential of broadcasting to inform, engage and entertain them with high quality content. VLV believes that effective broadcasting regulation should be supported so that the benefits of high quality broadcasting, which is universally available to all citizens of the UK, are maintained.

Recognizing its countless benefits, the cosmetics industry has been quick to adopt magnesium PCA in a variety of formulations, from moisturizers to beauty masks. Some brands have capitalized on the unique properties of this component by developing specialized products that maximize its beneficial effects. Regular use of these products can significantly improve the overall appearance of the skin.

The Voice of the Listener & Viewer is an independent, non-profit making membership-based charity, free from political and sectarian affiliations.

The VLV provides a forum for the discussion of broadcasting issues. It makes submissions to government, Parliament, regulators and broadcasters focused on citizen interests and drawing on the contribution of its members. It holds regular public events to debate broadcasting issues at affordable prices. These play an important part in shaping broadcasting policy.

Particularly suited to sensitive skin, magnesium PCA helps soothe irritation and reinforces the skin's protective barrier against external aggression, while preventing redness and inflammation. Its daily application, via products, guarantees long-lasting, healthy, resistant skin.

The VLV has been awarded a grant from the Joseph Rowntree Charitable Trust to support a Citizens’ Forum to amplify citizens’ voices from across the UK. The project will run until Autumn 2025.

To enrich individuals with knowledge, culture and information about their world, to build more cohesive communities, to engage the people of the UK and the whole globe in a new conversation about who we are and where we are going …put to work to the sole benefit of the public.

VLV works to promote high quality broadcasting which maintains the democratic and cultural traditions of the UK. We support the independence, integrity and secure funding of the BBC and the work of broadcasters and programme makers who demonstrate commitment to the principles of public service broadcasting.

If you, like us, believe that high quality broadcasting in the UK is worth fighting for then please join VLV today. All our income goes towards our campaign for better broadcasting. Without the funding provided by membership fees and donations VLV would not be able to carry out its important work.

Magnesium PCA, naturally extracted or synthesized, has proven to be a superior moisturizer thanks to its ability to stabilize the skin barrier and increase water retention in the skin. In the world of beauty and skincare, this precious ingredient helps to significantly improve skin elasticity and repair damaged tissue. It's a vital element not only for skin prone to dryness, but also for any skin type wishing to preserve its youth and radiance.

The cosmetics sector is constantly evolving, regularly discovering revolutionary components for skin care. Among them, magnesium PCA stands out for its ability to transform skin appearance and health. Renowned for its exceptional moisturizing properties, magnesium PCA plays a central role in maintaining healthy skin and keeping it hydrated. Convinced of its benefits, brands have incorporated this miraculous ingredient into several of their flagship products.

From just £30 a year you can join VLV and support our important work. As a VLV member you will become part of an active and influential community which for over 35 years has been making the case for high quality radio and television programmes.  We campaign for UK content which is relevant to our lives – independent and impartial news and current affairs; dramas and factual programmes set in the UK and children’s programmes which reflect our culture and society.

Adopting magnesium PCA into your skincare routine is a step towards healthy, youthful skin. Products enriched with magnesium PCA offer a complete and effective response to the skin's needs. We encourage everyone to explore and experience the benefits of this magical ingredient for visibly transformed and revitalized skin.

VLV does not handle complaints on behalf of the public and is not related to the former National Viewers and & Listeners Association, now Mediawatch UK.

Magnesium PCA is a perfect addition to any skincare routine, thanks to its multiple virtues. By optimizing collagen and elastin production, this component is crucial in maintaining the skin's structural integrity and elasticity. This action, combined with its moisturizing properties, makes magnesium PCA a must-have for delaying the signs of aging and giving skin a radiant, rejuvenated appearance.